Conceptualized and authored script copy for a national YouTube campaign targeting luxury home decor enthusiasts aged 25+. Wrote both the voiceover script and on-screen text, leveraging AI voice generation (AdPipe) to rapidly deliver six distinct creative concepts under tight deadlines.

Optimized Meta ad performance by rewriting campaign overlays into actionable, value-driven copy that directly lifted clicks. Strategic recommendations also realigned landing page destinations to ensure seamless narrative continuity and improve conversion flow.

Partnered with the Art Director to launch the new baby registry campaign; leveraged AI creative tools and emotional storytelling to achieve above-average CTR and ROAS on Meta and Pinterest.

Spearheaded web copywriting for a complete site overhaul for government relations firm Pica & Associates. Rapidly onboarded to an unfamiliar industry, translating complex policy concepts into clear, value-driven messaging tailored to target audience.

Authored high-converting SEO and SEM copy across diverse publication brands within the Hearst portfolio, from Cosmopolitan to Men's Health, tailoring voice and tone to align with distinct brand identities and target demographics.

Copy for Perigold’s 2023 Black Friday sale generated record daily GRS and delivered the highest-engagement creative assets in brand history

Demonstrating my ability to reposition legacy brands for a modern audience, this organic collab reel with MacKenzie-Childs emerged as a top 2025 creative asset, surpassing reach benchmarks by 51%.

The highest-performing reel from the Perigold + Olivia Palermo campaign increased reach (+2,091% from average) and engagement (+1,202% from average).

Strategized and executed copy for a flagship campaign on Perigold featuring Olivia Palermo. Spearheaded copy development across a diverse set of complex deliverables, successfully unifying brand messaging while adapting tone, format, and voice for optimal engagement per channel. Homepage hero views saw an increase of 323.59% over average, driven by paid social traffic.

Copy for Perigold’s 2026 Memorial Day Sale directly contributed to the highest single-day sales performance in the brand’s history.

Concepted and wrote copy for a customer re-engagement email campaign that outperformed the control benchmark, boosting overall engagement by up to 351%.