July 29, 2026 Magnetic Me Developed standardized romance product copy for Magnetic Me’s website overhaul, articulating both the functional utility and emotional value of the brand's innovative baby and kids' apparel.
Pica & Associates • July 29, 2026 Pica & Associates | Partner for Policy Advocacy Crafted strategic web copy to support a complete website redesign for Pica & Associates, a Maryland-based government relations firm.
February 6, 2026 Perigold x Olivia Palermo Strategized and executed copy for a flagship campaign on Perigold featuring Olivia Palermo. Spearheaded copy development across a diverse set of complex deliverables, successfully unifying brand messaging while adapting tone, format, and voice for optimal engagement per channel. Homepage hero views saw an increase of 323.59% over average, driven by paid social traffic.
July 29, 2026 Perigold BFCM 2023 Copy for Perigold’s 2023 Black Friday sale generated record daily GRS and delivered the highest-engagement creative assets in brand history
July 29, 2026 Perigold | Memorial Day Sale 2026 Copy for Perigold’s 2026 Memorial Day Sale directly contributed to the highest single-day sales performance in the brand’s history.
Instagram • July 29, 2026 Perigold x Olivia Palermo The highest-performing reel from the Perigold + Olivia Palermo campaign increased reach (+2,091% from average) and engagement (+1,202% from average).
November 8, 2024 Clicky Content Reengagement Campaign Concepted and wrote copy for a customer re-engagement email campaign that outperformed the control benchmark, boosting overall engagement by up to 351%.
Jezebel • June 8, 2013 2013 Lilly Pulitzer article featured on Jezebel.com My original reporting on the 2013 Lilly Pulitzer Spring Warehouse Sale achieved widespread viral reach and was picked up by Jezebel. [http://jezebel.com/this-years-lilly-pulitzer-spring-2013-warehouse-sale-wa-512043717]
Motherly • May 28, 2026 Kerry Docherty on selfishness, unbridled creativity, and the liberating effect of radical honesty. - Motherly
Country Living • March 5, 2022 The 15 Best Lightweight Quilts for When a Little Warmth Is All You Need A fluffy down comforter will always have its place at the foot of our winter bed. But once the seasons change to spring, into the cedar chest it goes—and out come quilts in breathable cottons and whisper-thin microfibers.
Apartment Marketing Blog • April 20, 2018 Chatbots: The Most Important Part of Your Website You're Not Using "Witty and playful" — how this blogger describes my writing for the voice of Rentron, the multifamily industry first-ever chatbot.
Apartment Therapy • June 4, 2018 The Money-Wasting Mortgage Mistake You’re Likely to Make Property taxes, homeowners insurance, interest, HOA fees—when it comes to your monthly mortgage payment, your loan's principal doesn't lack company. Still, few of these additional costs and expenses draw as much ire from a homeowner than private mortgage insurance (PMI).
Choice Hotels • November 7, 2017 You Can Do This! 8 Reasons Single Parents Shouldn't Be Afraid to Travel With Kids Traveling with children in tow can be a rewarding experience for all involved—even if you don’t have back-up.
